The RealReal Overview

Weekend Briefing: The RealReal lays off hundreds, closes stores to reach  profitability

“The RealReal” is an online luxury consignment store that specializes in authenticated, pre-owned designer fashion, accessories, and home goods. Founded in 2011, the company has gained popularity for its commitment to providing a platform for buying and selling high-quality, second-hand luxury items.

The website offers a wide range of products, including clothing, shoes, handbags, jewelry, watches, and home decor items, all from well-known luxury brands. Customers can browse through the extensive collection, which spans from vintage to contemporary pieces.

The RealReal Products

The RealReal offers a diverse range of products, predominantly in the luxury fashion and lifestyle categories. Here are some of the key product categories available on The RealReal:

  • Women’s Fashion: This category includes a wide selection of women’s clothing from various luxury brands. It encompasses everything from dresses, tops, and skirts to outerwear, activewear, and formal attire.
  • Men’s Fashion: The RealReal also provides a selection of high-end men’s clothing, including shirts, jackets, pants, suits, and casual wear.
  • Shoes: Customers can find a range of designer shoes for both men and women, including sneakers, boots, heels, flats, and sandals.
  • Handbags: This category features an extensive collection of luxury handbags from renowned brands. It includes tote bags, clutches, shoulder bags, crossbody bags, and more.
  • Accessories: The RealReal offers a variety of accessories such as scarves, belts, hats, gloves, and sunglasses, all from luxury designers.
  • Jewelry: This category includes a wide array of fine and designer jewelry, including rings, necklaces, bracelets, earrings, and watches.
  • Watches: Customers can explore a curated selection of luxury watches for both men and women, ranging from iconic timepieces to limited-edition releases.
  • Home Decor: In addition to fashion, The RealReal also offers a selection of high-quality home decor items. This may include furniture, art pieces, decor accents, and more.
  • Fine Art: The RealReal occasionally features a collection of fine art pieces, allowing customers to explore and purchase unique artworks.
  • Beauty: Some selections of high-end beauty and skincare products may also be available, offering customers a luxury beauty experience.

The RealReal Customer Services

The RealReal brings a brick-and-mortar upcycled luxury goods store to  Atlanta - Atlanta Magazine

The RealReal provides a range of customer services to ensure a seamless shopping experience for its users. Here are some of the key aspects of The RealReal’s customer services:

  • Authenticity Guarantee: The RealReal employs a team of experts who meticulously authenticate every product listed on their platform. This ensures that customers receive genuine, high-quality luxury items.
  • Customer Support: The RealReal offers customer support services to assist with any inquiries, concerns, or issues. This can include help with orders, returns, authentication, and general assistance.
  • Shipping and Delivery: The RealReal offers various shipping options to accommodate different customer needs. They strive to provide reliable and efficient delivery services.
  • Order Tracking: Customers can track the status of their orders through The RealReal’s platform. This allows for transparency and helps customers stay informed about their purchases.
  • Sustainability Initiatives: The RealReal is committed to sustainability and encourages responsible consumption. They provide information and resources to help customers make environmentally conscious choices.
  • Personal Shopping and Styling: The RealReal may offer personalized shopping and styling services, where customers can get expert advice and recommendations based on their preferences.
  • Authentication Workshops: The RealReal sometimes hosts workshops or events to educate customers about the authentication process and how to spot authentic luxury items.

Benefits, Features And Advantages Of The RealReal

Here are the benefits, features, and advantages of using The RealReal:


  • Access to Authentic Luxury Items: The RealReal guarantees the authenticity of all products listed on their platform, providing customers with access to genuine, high-quality luxury goods.
  • Sustainability and Eco-Conscious Shopping: By buying pre-owned items, customers contribute to reducing waste and the environmental impact associated with the production of new goods.
  • Cost Savings: Purchasing pre-owned luxury items from The RealReal often allows customers to acquire designer pieces at a fraction of their original retail price.
  • Diverse Selection: The RealReal offers a wide range of products, spanning from vintage to contemporary pieces, catering to various styles and tastes.


  • Detailed Product Listings: Each product listing on The RealReal includes thorough information about the item’s brand, condition, size, and other relevant details.
  • High-Quality Images: The RealReal provides clear, high-resolution images of each product to give customers a detailed view of the item they are considering.
  • Filtering and Search Options: Customers can easily search for specific items, filter by brand, size, color, and other criteria to find exactly what they’re looking for.
  • Personalized Recommendations: The RealReal may offer personalized product suggestions based on a customer’s browsing and purchase history.


  • Trust and Credibility: The RealReal has established itself as a trusted platform for buying and selling luxury goods, earning a reputation for authenticity and quality.
  • Convenience: The online platform provides a convenient way for customers to browse, shop, and sell luxury items without the need for physical visits to brick-and-mortar stores.
  • Sustainable Fashion: The RealReal promotes sustainable and eco-conscious shopping practices by extending the lifespan of luxury items.
  • Experiential Shopping: The RealReal’s hybrid approach, combining online shopping with physical locations, offers a unique and tactile shopping experience.

Experts Of The RealReal

The RealReal Opens Store on Chicago's Michigan Avenue – WWD
  • Wide selection: The RealReal offers a vast range of authenticated, pre-owned luxury items, providing customers with an extensive choice.
  •  Quality assurance: With a team of experts who authenticate and inspect every item, customers can trust the quality and authenticity of their purchases.
  • Sustainable shopping: By buying pre-owned luxury items, customers contribute to reducing waste and promoting a more sustainable fashion industry.

The RealReal Conclusion

The RealReal stands as a prominent player in the luxury consignment market, offering a unique and trustworthy platform for buying and selling authenticated, pre-owned designer fashion, accessories, and home goods. With a strong emphasis on authenticity and quality assurance, The RealReal provides customers with access to genuine luxury items at a fraction of their original retail prices.

By prioritizing sustainability and eco-conscious shopping practices, The RealReal contributes to reducing waste and environmental impact in the fashion industry. This, coupled with the potential for cost savings and a diverse selection of products, makes it an appealing option for both buyers and sellers.